Fitness Market Size, Revenue & Growth 2023 [+ Research Report]

The fitness market is evolving at an incredible pace with new business models, training concepts, and trends emerging constantly. Despite setbacks in 2020, the sector has demonstrated how quickly it can adapt with online and virtual training now mainstream activities. 

In this article – we’ve collated the latest fitness market data and statistics so that you have all of the essential information in one place…

If you’re currently running (or thinking of starting) a fitness business, then it’s important to have a good grasp of the market. Understanding the size of the opportunity, predicted growth, and current trends will help you create a solid business plan.

Learning how big players like Fitness First and Anytime Fitness are performing can give you franchise and competitive insights. Plus, investors and banks are more likely to be supportive, if you can demonstrate that fitness is a growth industry.

Global Fitness Market

The global health club market is worth approximately $81.5 billion, with 200,000 clubs and over 184 million members worldwide.

In terms of fitness market growth, this is (unsurprisingly) a decrease in revenue since 2019 and flat in terms of memberships. However, this doesn’t include all of the related industries within fitness, such as equipment, trackers, or supplements. 

2023 Fitness Industry Report

The most comprehensive and up-to-date report on the fitness industry available. Includes revenue, growth, and future predictions plus much more.

US Fitness Market Size

The US is the world’s largest health and wellness market, with 31,028 clubs. This is 10,000 less than three years ago, which equates to an annual growth rate of -9% (it was +4.5% pre-Covid). Industry revenue is rebounding and is currently estimated at $10.7 billion.

Over 64.2 million Americans belonged to at least one health club, many holding memberships to both ‘traditional’ and ’boutique’ facilities. Visits to health clubs, gyms, and studios have surpassed 6 billion. This is an average of 94 visits per person.

Although the gym industry has a reputation for a high turnover of members, the average retention rate is 72.4%.

Biggest Club Operators

Gym operators based in the US dominate the top 10. LA Fitness has regained it’s position as the largest fitness operator in the world (from Life Time), with revenue of $2.6 billion last year.

Here are the current industry leaders based on revenue…

1. LA Fitness – $2.6 billion
2. 24 Hour Fitness – $2.6 billion*
3. Life Time Fitness – $1.8 billion
4. Invited (ex ClubCorp) – $1.7 billion
5. Anytime Fitness – $1.5 billion
6. Planet Fitness – 936.8m
7. Pure Gym $607m
8. Virgin Active – $556m
9. Gold’s Gym – $580m
10. Central Sports – $321.74m

*2022 data isn’t available on 24 Hour Fitness so this reflects their 2021 revenue – we’ll update this list once all the financial info is available. 

Top Fitness Franchises

Entrepreneur’s 2023 Franchise List includes five fitness brands in its top 100. Planet Fitness ranks highest at #28, ahead of F45 Training (#29). They’re followed by Crunch (#39), Orange Theory (#85), and Anytime Fitness (#91).

You might also like… our articles on Fitness Franchises, Yoga Industry Insights, Growth Areas & Trends, the rapidly growing Nutrition Market, or Surprising Insights Missing From The Latest IHRSA Report.

Also featuring in the top 500 are Burn Boot Camp, Club Pilates, Pure Barre, Jazzercise, Gold’s Gym, CycleBar, and Workout Anytime 24/7. Their rankings reflect the impact of new trends towards fitness on-demand, HIIT, and boutique experiences. Interestingly, Snap, Spenga, and The Barre Code no longer feature in the top 500 list. 

Online Fitness Market

There’s no doubt that 2020 saw online fitness training go mainstream. Global events accelerated the sector’s growth and helped establish it as a viable option for consumers around the world.

• Prior to the pandemic, the online fitness market was valued at $6bn.
• It’s predicted to grow at 33.1% CAGR, hitting $59bn by 2027.
• North America currently has the greatest market share but Asia Pacific is expected to see the largest growth in the future.

Buy Our Complete Fitness Market Research Report

This is the most comprehensive and up-to-date health and fitness market report available. Unlike others, you get extended access to the 2023 edition, including any updates that are made as new industry data becomes available. Ideal for business planning, the report includes;

• Fitness industry revenue, growth & future predictions
• Online & virtual fitness market developments
• Impact of recent global events & estimated recovery timelines
• Number of gyms, members & retention statistics
• Growth markets, segments & audiences including Millennials
• Latest industry trends & how to capitalise on them
• Financial information for the largest club operators globally
• Biggest & fastest growing fitness franchises
• Insights into the personal training & boutique market segments
• Data on fitness product, equipment & wearables markets
• Evidence-based predictions for the future of the industry
• 14-day money-back guarantee, no questions or hassle​

2023 Fitness Industry Report

The most comprehensive and up-to-date report on the fitness industry available. Includes revenue, growth, and future predictions plus much more.

Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions.