Top 10 Gym Marketing Tools For Leads, Sales & Promo Campaigns

15.07.2024
Сообщение от admin

Using the right gym marketing tools can boost your lead generation, sales revenue, and overall business success. They’ll save you time, improve your promotional campaigns, and generate better results. But which are the best for your fitness business and how can they help your fitness business?

In this article, we share the top marketing tools for gyms, fitness studios, and health clubs that make promoting your facility quicker and easier.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we’ve tried and tested all the tools out there! We know first-hand what works, what doesn’t, and which ones are worth the money.

Strong marketing is vital for running a successful gym and generating consistent revenue. But most club owners and operators are busy juggling operations, training, human resources, and all the other hats! So, if you don’t have much time to spend on marketing your gym, these tools can make it quicker and easier…

10 Best Gym Marketing Tools

Here’s an overview of the top marketing tools for gyms, fitness studios, and health clubs…

Canva
Later
Fitness Marketing Roadmap
Wix
Google Ads
Deposit Photos
Mailchimp
Mindbody
99 Designs
Hubspot

Let’s explore what makes each of them so effective for promoting gyms and attracting members…

We may earn a commission if you click some of the links in our articles but this doesn’t influence our decision to include them.

Canva lets you create beautiful social media graphics, pricelists, or posters easily. No expensive design software or creative skills are needed!

Its simple interface and drag-and-drop features allow you to design stunning graphics and create a professional brand. We often use it to create graphics for our agency clients…

Canva includes millions of images, filters, icons, and fonts, many of which are totally free. Some images cost $1 but the free ones are really high-quality (unlike the usual cheesy stock photography).

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

Save time managing your gym’s social media by scheduling, publishing, and analysing all your posts in one place.

Later helps you to batch prepare and schedule your social media posts in advance. This makes it easy to post consistently, which is vital for engagement and growth. It’s the tool that top social media managers and marketing agencies use because it’s so simple and effective.

You can create your posts inside the platform or bulk upload content you’ve made using other tools (like Canva). If you’ve purchased our Social Media Bundle, then you can simply drag and drop the ready-made posts into Later! Schedule a week or a month of social content in one go, then set and forget it!

Later works across Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X. At $16 per month, their plans are super-affordable and easily pay for themselves by saving you time. Get a free 14-day trial of Later to test how it can improve your gym’s social marketing efforts.

Fitness Instagram Growth Roadmap

Grow your fitness Instagram, increase engagement & generate leads.

The Fitness Marketing & Lead Generation Roadmap is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with video workshops, marketing templates, step-by-step guides, cheat sheets, and more. It includes 120+ gym marketing tools that cover:

Fitness Marketing Strategy: Build a solid foundation and plan for success.
Lead Generation: Attract more clients with effective tactics.
Social Media: Boost your online presence and engagement.
Email Marketing: Nurture leads and convert them into loyal customers.
Advertising & Promotion: Get your message out there efficiently.
Content Marketing: Create compelling content that resonates with your audience.

It’s an all-in-one toolkit to attract, engage, and convert more gym members – tailored specifically for fitness businesses.

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

4 – Wix Website Builder

A professional website is essential for any fitness business. Wix makes it easy for you to create a beautiful one, that’ll inspire would-be members and clients to get in contact.

They offer stunning wellness-themed templates, allowing you to promote your personal training services, take online bookings, and accept payments. Their easy-to-use website builder has everything you need to create a fully personalized, high-quality website. Best of all it’s free!

You can pay to upgrade ($4+ p/m) and get extra functionalities like a custom web address. But the free version is more than adequate for most fledgling businesses.

You might also like… 25 Gym Marketing Ideas For Your Fitness Business.

5 – Google Ads & Keyword Planner

Google Ads is an essential gym marketing tool that generates a steady stream of membership sales. When someone types ‘gym near me’ into Google, you want your club to be the first thing they see. Google Ads is the way to ensure you’re always the most prominent fitness facility and makes it easy for people to find you online.

The Google Ads platform includes a Keyword Planner function which is also a useful market research tool. It tells you exactly what people are searching for online so that you can create products or content that appeals to them. So you can gauge which keywords to target through your gym’s ad campaigns or which services would-be gym members are looking for.

The planner can help you calculate demand for particular products or services in your area, before you spend time and money developing them. Using Google’s Keyword Planner is a great way to test ideas without expensive market research, and avoid wasting time on duds.

Searching for ‘HIIT classes Brooklyn’ will show you approximately how many people are searching Google for this, along with variations like ‘HIIT workouts Brooklyn’ or ‘HIIT trainer Brooklyn’. It’ll give you ideas for products and services to offer, along with the exact phrases people are using.

Learn more about using Google Ads to promote fitness services.

6 – Deposit Photos

If you need some professional images or photography, but cringe at the usual cheesy options, then Depositphotos is the site for you.

There are lots of high-quality photos, logos templates, and icons to choose from. Use them for gym marketing fundamentals, like adverts, social media posts, in-club posters, or digital products like ebooks.

Depositphotos is a lot cheaper than other photo sites (like Getty and iStock) too. Pay-as-you-go pricing starts at $39 for five images and goes up from there.

Personal-Trainer-Marketing-Depositphotos

7 – MailChimp

MailChimp enables you to design and send professional-looking emails to your gym members.

Simply adapt one of their pre-existing templates, adding your own logo, colours, and content. You can even create emails on your mobile, which is perfect if you’re on the go. Maximise those ten minutes between client sessions or time on your commute (assuming you’re not driving!).

You can also use their analytics reporting to understand what your audience likes and what kind of content is likely to work well in future emails.

The beauty of email marketing for fitness clubs is that you totally own the space. Facebook might change its algorithms or Twitter might block your account, meaning you lose your audience overnight. But as long as you have an email list, you’ll always be able to communicate with them. This makes email an essential gym marketing tool (or any fitness business).

8 – Mindbody

MindBody is an all-in-one marketing and operations platform for gyms and fitness studios. It’s the most popular software in the industry and is used by big brands like Orange Theory, F45, and Solidcore.

The platform handles gym marketing, lead generation, payments, bookings, staff admin, and more. It also enables you to list your gym on ClassPass and generate membership leads via that pay-as-you-go marketplace.

Mindbody’s marketing features are particularly impressive. The platform enables you to automate promotional campaigns, encourage reviews and referrals, and take care of email and SMS communications. It’s an all-in-one solution for gyms that want to manage marketing and lead gen using a single platform.

9 – 99designs

If you need some marketing materials professionally designed, like logos, postcards, or t-shirts, then 99designs are great value.

Simply pick out some designs you like so they can understand your style, and then wait… You’ll receive at least 30 different designs from dozens of talented designers, that meet your needs – from logos, to business cards, to full website concepts.

All packages come with a 100% money-back guarantee and full copyright ownership of the final design.

10 – Hubspot’s Blog Topic Generator

Got a website or fitness blog, but stuck for ideas to write about? Hubspot’s handy blog topic generator will come up with ideas for you!

Simply fill in the fields with keywords (like ‘kettlebells’, ‘gluten-free’, or ‘protein’) and they’ll come up with a week’s worth of relevant blog post titles in a matter of seconds. Here’s what it came up with based on the above – we think it did pretty well!

10 Quick Tips About Kettlebells
Think You’re Cut Out For Doing Gluten-Free? Take This Quiz
Why We Love Protein (And You Should, Too!)
The Worst Advice We’ve Ever Heard About Kettlebells
15 Best Blogs To Follow About Gluten-Free

You might also like… Key Marketing Tools For Personal Trainers & Fitness Coaches.

So there you have it – 10 gym marketing tools that’ll help you attract more members and clients, whilst saving you time and money.