35 Ways to Make Money as a Personal Trainer or Fitness Coach

There are lots of ways to make money as a personal trainer, fitness instructor, or sports coach. Most people assume that it’s all about selling training sessions but there are so many opportunities beyond this. Exploring a variety of ideas can boost your revenue and diversify your income, making you more resilient to tough economic times.

In this article, explore how to make more money as a personal trainer or fitness coach with 35 tried and tested ideas that you can start today.

We’re a team of qualified personal trainers and fitness coaches with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve trained other fitness professionals in sales, marketing, and business growth, so our strategies are tried and tested.

Ways to Make Money as a Personal Trainer

With the average personal trainer salary sitting at around $32,000, many PTs are looking at ways to boost their income. Here are 35 proven ideas for both active and passive income for personal trainers…

1. Sell online courses
2. Offer small group personal training
3. Organize retreats and fitness holidays
4. Run in-person fitness courses
5. Promote supplements
6. Create fitness ebooks
7. Sell home fitness equipment
8. Run seminars and workshops
9. Fitness modelling
10. Create fitness tracking and workout templates
11. Sell workout merchandise
12. Private-label nutritional supplements
13. Publish a printed book
14. Sell healthy meal plans
15. Sell a fitness-themed recipe book
16. Set up an e-commerce website
17. Become a brand ambassador or influencer
18. Get TV or movie gigs
19. Sports match officiating
20. Become a master coach
21. Tutor kids in biology
22. Train sports clubs
23. Fitness ghostwriting
24. Start consulting
25. Generate advertising income
26. Train people online
27. Create your own healthy snacks
28. Become a Bodi Partner
29. Freelance
30. Write for fitness magazines and websites
31. Generate affiliate income
32. Get sponsored
33. Add a shop to your website
34. Sell professional photos
35. Represent Beauty Counter

Let’s look at these ideas for supplemental income for personal trainers (that can easily turn into full-time revenue streams) in more detail…

We may earn a commission if you click some of the links in our articles but this doesn’t influence our decision to include them.

Sell online courses

People increasingly want to learn and train on their own schedule. So why not offer an online fitness course that people can access at any time they like? Or create new personal training packages made up of digital resources like ebooks and videos? Payhip (which is free to use), Podia, and Teachable are all great platforms with plenty of guidance on how to get started as an online instructor.

Offer small group personal training

This opens up your services to a wider audience due to the smaller price tag. Yet by training more clients in less time, you’ll also increase your income. Plus training in groups is fun and builds a sense of community, which increases loyalty.

Organize retreats or fitness holidays

Wellness tourism is growing 50% faster than other travel sectors and offers huge revenue potential. Organizing weekend retreats or health-oriented holidays for your clients can substantially boost your income. Plus it develops a sense of community which can increase loyalty and repeat business.

Run in-person fitness courses

Combine practical training with theoretical knowledge and create 4-6 week courses on specialist topics. Popular themes include pre or post-natal health and fitness, IronMan preparation, or nutrition-related topics. Aim for a minimum of 8 attendees, each paying $50-$200 for the complete course.

Promote supplements

When it comes to ways to make money as a personal trainer, this one is a no-brainer. Look for supplements that will truly help your clients achieve their goals, and either sell them separately or as part of a bundle.

Create fitness ebooks

It’s easier than ever to write and publish fitness ebooks online. Creating a Kindle version enables you to reach a huge potential audience via Amazon. You’ll not only earn money on book sales but generate leads for your business too. Alternatively, you can sell ebooks on your own website using a simple service like Payhip (which is free to use), Shopify, or Podia.

Sell home fitness equipment

Some clients like to work-out at home between sessions, so why not recommend equipment that’ll help them? Resistance bands, mats, and kettlebells are all easy to stock, transport, and don’t require professional installation. But they still require the specialist guidance of a trainer, so won’t cannibalise session sales.

Run seminars or workshops

These offer great flexibility since they’re one-off events that don’t need a long term commitment (unlike courses which run for several weeks). You can either charge for attendance, or offer them for free in order to generate leads.

Top Tip – Offer complimentary places to your existing client base as an ‘exclusive loyalty perk’.

Fitness modelling

There are plenty of jobs for fitness models if you know where to look. It’s not just magazine covers that they appear on – it’s every piece of marketing in the fitness industry. So, network with marketing managers for health clubs, equipment manufacturers, supplement companies and let them know you’re available for photoshoots.

Create fitness-tracking & workout templates

People love to track their workouts and other healthy habits to see how they’re progressing. Despite the popularity of wearables, printable planners and trackers are still big business. Try selling your own designs on Etsy or Amazon and you might be surprised by the results!

Sell workout merchandise

We’re not talking about the hideous gym bags that everyone gives out with memberships. We’re talking about seriously stylish workout clothing or accessories, that your clients will actually be proud to be seen in.

Private-label nutritional supplements

If you have an established reputation, it’s possible to leverage that by creating your own brand of nutritional supplements. There are lots of companies that will take care of the production on your behalf.

Publish a printed book

Turn your book idea into reality and help people achieve their goals in the process. Using Amazon’s publishing platform to print your books on demand means you don’t even need to invest in large print runs!

Develop meal plans

We all know that solid nutrition is essential to our clients’ success. So offering tailored meal plans is a great way to earn extra income whilst also supporting their goal achievement. You can also sell workout plans too.

Sell fitness-themed recipe books

While we’re on the topic of nutrition, selling recipe books by famous chefs or health bloggers is another profitable way to support your clients. Topics such as ’15 minute meals’ or ‘quick one-pot dishes’ are usually helpful for time-starved clients who want easy solutions. You could even take it a step further and create your own!

Set up an e-commerce website

You could combine all of these ideas and set up a website to sell a range of fitness-related products. Many manufacturers offer ‘drop-shipping’ which means you don’t have to purchase stock. You can get started for free on sites like Shopify, Wix and SquareSpace.

You might also like… How To Start An Online Store For Your Gym Or PT Business.

Become a brand ambassador

Big companies like Reebok and Lululemon actively recruit trainers to become ambassadors on their behalf. You’ll get paid to attend events, promote them within your networks, and get awesome freebies too!

Get TV or movie gigs

This is one of the more left-field ways to make money as a personal trainer. But the truth is that PTs tend to have a certain look that’s in demand for many ‘background’ roles. Plus it’s easy to fit around your existing client schedule. Sign up with an agency to earn an extra $100+ per day.

Sports match officiating

Sports clubs often need fit and healthy people to referee during matches. You can earn extra income, whilst building relationships with clubs for future training opportunities. Plus, you’ll get a great workout in the process!

Become a master coach

Fitness equipment manufacturers are always in need of experienced PTs to deliver instructor training on their behalf. You’ll also receive additional training which you’ll be paid for, so it’s ideal for continuing professional development.

Top Tip: Precor, Life Fitness, Technogym, and TRX all employee freelance master coaches, so why not connect with their marketing or education managers on LinkedIn.

Tutor kids in biology

If you’ve studied exercise science or physiology, then you may have enough knowledge to tutor kids in biology. Tutors earn $35+ per hour, and it’s easy to find gigs via University Tutor (global) or Tutor Hunt (UK).

Train sports clubs

Approach local weekend league sports clubs about conducting fitness training for them. Strength and conditioning coaches are often in high demand. You can also offer them nutritional advice for pre-match preparation or post-match recovery.

Fitness ghost-writing

Many people have ideas for fitness books but don’t know enough about the topic to write about it (or simply don’t want to spend the time). They’ll pay you a fixed fee to ‘ghost-write’ the book on their behalf, which can be between $10,000 and $15,000 (but be warned it is a LOT of work).

You might also like… How To Become a Copywriter [No Experience Needed].

Start consulting

Many people mistakenly think that they need to be an expert to consult, but you actually just need to know more than the client. You can consult for equipment manufacturers regarding their training programs, or hotels for their in-house workout guides. Guru and Upwork are both good sites to find projects.

Generate advertising income

Add banner adverts to your website and you’ll receive a small commission every time someone views or clicks it. Google AdSense is an easy place to start (although you might need your web developer to implement it if you aren’t into the tech part).

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

Train people online

This doesn’t need to involve setting up courses or videos. Just train clients one-on-one, as you would in person. All you need to get started is Zoom, PayPal, and spreadsheet software to record client programs.

Top Tip: Check out our full article on online personal training.

Create your own healthy snacks

If you have a knack for healthy baking, then perhaps you can make extra income from it. You could sell nutritious treats to your clients, local health food cafes, or at farmers’ markets and food festivals. Who’d have thought that baking would be one of the ways to make money as a personal trainer?!

Become a Bodi Partner

Affiliate marketing programs can be hit and miss, but there are a lot of trainers who earn excellent money with this one. Bodi Partners (formerly known as Beach Body coaches) earn up to $105 for challenge pack sales and 25% commission on other retail sales. You can sign up directly on their website.

Freelance

This can be one of the most lucrative ways to make money as a personal trainer. You can find all sorts of freelance opportunities on Upwork. It might be creating workout programs for other companies, advising on training techniques, or writing articles for fitness blogs (check out these free writing courses).

Write for fitness magazines or websites

Many sites expect writers to produce their content for free. But there are several websites that’ll pay you for your articles. Here’s an extensive list to get you started.

Generate affiliate income

Companies pay affiliates to drive customers to their website. Creating product reviews, or having a ‘favourite tools’ or ‘recommended resources’ section are simple ways to do it. Amazon’s affiliate program is an easy one to start with but has pretty low commission – you’re better off joining Skimlinks or Awin for higher percentages.

Add a shop to your website

Add an extra section to your website where visitors can easily purchase products you promote. Many manufacturers will ‘drop-ship’ products directly to end-customers, so you don’t need to worry about holding stock. Podia, Shopify, or Wix are all good tools to get you started.

Get sponsored

Lots of brands are now looking for ‘influencers’ who will subtly promote their products. They’ll pay you to create a workout or recipe using their product, and then promote it to your audience. Start by connecting with brands via social media and building up a relationship from there.

Learn more… 5 steps to becoming a successful fitness influencer.

Sell professional photos

If you take professional photos of your workouts, healthy recipes, or even gym interior designs, then there are people who’ll be willing to buy them. You can sell them on stock photo sites such as DepositPhotos or Shutterstock.

Represent beauty counter

This works in a similar way to affiliate income, where you get paid a commission for customers you refer to them. Their products are free from dodgy chemicals and commission rates are pretty good, so could be a good fit for some health and fitness websites. They explain everything in detail here.

More Ways to Make Money as a Fitness Trainer

So, there you have a comprehensive list of ways to make money as a personal trainer. We’re sure that there’s at least one idea that you can take action on in there. Whether you’re newly qualified and trying to build up your income or just want to make extra money on the side, these ideas can help.

Don’t forget the fundamentals either. There are quick wins like asking for a pay rise and improving your marketing skills that have an instant impact on your earnings.

Maximise the income from your existing setup first (if you can). This will establish a strong foundation for anything else you do.

Before investing time and effort into other avenues, look at what you’re currently doing. There may be quick and easy opportunities to increase your income, without too much extra work. Think about the most basic ways to increase personal training revenue first…

1. Increase the volume of sales – by attracting new customers, selling more products to existing customers, or getting them to buy more frequently.
2. Increase the value of sales – by raising your prices, upselling extras, or increasing the average purchase amount using bundles.

If you’re wondering how to make good money as a personal trainer, then it really boils down to these two things. They are the key to making any business succeed.

If you’re interested in knowing how to make a lot of money as a personal trainer, then the most important aspect is continuing to learn. Reading books, taking courses, and constantly improving yourself will be crucial to your success. Hard work matters, but being strategic in your approach will get you there faster.

Increase Your Personal Training Income Quickly

How would you like to sign up more clients by this time next week? There are so many ways to market a fitness business and get customers, but most take time. Very few are instant.

But after 15+ years in fitness marketing, we know which strategies are the quickest and most effective. So, we’ve distilled these insights into a practical 7-day playbook…