5 Tools That Save Fitness Businesses Money & Time

Fitness business owners are busy people. Whether you’re training clients, handling day-to-day operations, or generating new sales, there’s always a lot to do. But there are awesome tools that can save you a lot of time (and money too).

In this article, we outline five marketing tools that save fitness businesses money and time.

As a marketing agency, we’ve used a lot of tools and software platforms over the years. Fitness industry clients come to us with all sorts of tech stacks so we’ve tried and tested almost everything out there. 

Here are five that stand out head and shoulders above the rest when it comes to saving time and money for fitness businesses…

Canva (For Free Graphic Design)

Canva is hands down the easiest graphic design software out there. We really can’t believe they let everyone use it for free, it’s that good!

Canva helps you create social media posts, Instagram Reels, Stories, pricelists, website graphics, blog images, e-books, and anything else you can think of. It’s really easy to change the colours and fonts to match your branding or drop in free photos, graphics, and icons. 

There’s zero graphic design knowledge needed with Canva as you can pick from thousands of pre-designed templates. So your fitness business gets to look super professional without the designer price tag.

If you’re slightly embarrassed by the look of your marketing materials, maybe they don’t look as polished as you’d like, then Canva is the solution. 

It’s a great tool for saving you time because you can reuse the same templates over and over again instead of creating new materials from scratch. Just tweak the wording and images but keep the colours the same to maintain a consistent brand identity. 

As a free tool, it’s great for saving you money. No complicated or expensive design software needed! 

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Later is a social media scheduling tool that saves you loads of time. Simply connect your Instagram and Facebook account (or other platforms if you’re partial to LinkedIn or TikTok) and Later will automatically post your content for you.

Instead of creating a post from scratch every time, you can batch-prepare your social media content using Canva. Then upload it all to Later in one go and schedule them to be posted throughout the month. Later takes care of the rest! 

You can take social media off your to-do list. Later ensures that your content is posted at the scheduled time so your audience hears regularly and you have a consistent social presence. You can literally set it and forget it! 

Of all the social media scheduling tools we’ve tried (and we’ve tried a LOT) Later is the easiest to use and the best value by far.

Flodesk is a great value email platform that most established fitness businesses would probably benefit from using. If you have more than 500 subscribers on your email list, Flodesk is likely cheaper than whatever email system you’re using. 

It helps you create super-stylish email newsletters and automated sequences that would make any brand proud. The interface is really easy to use (much simpler than Mailchimp or Convert Kit) but has all the marketing functionalities a fitness business needs. You can send lead follow-ups, welcome series, create opt-ins forms, segment subscribers, and much more.

But ease-of-use isn’t the only reason that we recommend Flodesk to our marketing clients. It’s a great value email platform for established fitness businesses that have 500 or more subscribers. 

Most other platforms will charge $40-$150 a month once your list starts getting larger. Email costs quickly add up for a medium-sized gym with 1000+ members. But Flodesk is just $19 per month for the first year! And $35 after that no matter how many subscribers you have. 

If you sell fitness programs, products, or memberships online, then Payhip might just be your new best friend. It’s a free checkout and payment processing tool that takes the hassle out of selling stuff on the web.

Payhip helps you sell memberships, workout programs, training services, online courses, e-books, digital products, and basically anything else you can think of. It handles all of the checkout process and payments making it easy to generate revenue online. 

You don’t even need a website as you get a free one when you set up an account. But the thing we really love about Payhip is their pricing model… 

Most online payment software charges you a monthly fee to use it or offer very limited free features. But Payhip has a free forever option that includes all its features. 

This makes it perfect for fitness start-ups and businesses that are just starting to sell things online. If you’re not sure whether you’ll sell enough to cover the monthly fees that platforms like Shopify and Podia charge, Payhip is the perfect risk-free solution.

As regular readers will know, we’re big fans of diversifying income as it makes businesses stronger and more resilient. If a recession hits or you experience a dip in customers for some other reason, it’s great to have an online income stream to fall back on.

If you want your fitness business to show up on search engine results, then keyword research is essential. There are lots of expensive tools costing $80-$200 per month that can help. But KeySearch is the only tool we’ve ever come across that gives you everything you need to rank highly on Google for just $24 per month. 

This is the keyword research tool we use with our marketing clients. It’s so good at finding phrases that potential customers are searching for so you know what to focus your website content on.

KeySearch saves an immense amount of time and money on search engine optimization (SEO). Investing in SEO is a really smart play for fitness businesses. Yes, it can take a couple of months for your website to start showing up highly on Google, but after that, you get a steady stream of visitors, leads, and sales for free.

Using KeySearch to find the best fitness keywords is quick and easy. It saves you time manually researching every phrase individually. Plus, it gives you a good idea of whether you can rank for the phrase so you don’t waste time going after keywords that are too competitive. 

Insider Marketing Tools For Fitness Businesses

So there you have a list of all the inside tools that we use with our fitness marketing agency clients. These tools save time and money so they’re well worth exploring for your business. 

Do you have other tools that you find especially useful? Let us know your recommendations by sending us a DM on Instagram. We love to hear from you!