Are You Using The Wrong Marketing Channels? Take This Quiz…

Is your business using the right marketing channels for its goals? Or could you be using the wrong ones without realizing it?

Choosing the most effective promotional platforms, whether social media or online advertising, will have a huge impact on your marketing results. So it’s vital to get this right.

In this guide, we’ve created a simple interactive quiz tool that’ll help you identify the most effective marketing channels for your specific business goals.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses, so our digital marketing strategies are tried and tested.

Many of our clients come to us because they’re unsure which marketing channels are most effective for their needs. They know every business is on social media so they should probably prioritize that… Shouldn’t they? Or they’ve heard that Facebook ads are really popular so they want to focus their marketing efforts there…

But there is no one-size-fits-all marketing solution. It’ll depend on the business goals, budget, and deadline for results, to name a few variables.

If you need sales revenue this week, then posting on social media probably isn’t going to generate it. But running online adverts likely will. Knowing which marketing channels are best suited to different objectives is crucial to success…

How To Choose The Best Marketing Channel For Your Business

Identifying ‘the best’ marketing channel or promotional platform will be different for every type of business goal. Some channels (like social media) are better for increasing brand awareness. Some (like email) are ideal for aiding loyalty and repeat customers. And others (like online ads) are best for generating new leads and sales quickly.

While most businesses would agree that all three of these goals are important, it’s best to prioritize just one per campaign. Focusing on a specific marketing objective means you’ll get better results from the activity. If you try to do everything, you’ll dilute your results and often end up achieving nothing.

To identify which marketing channel is best, it’s helpful to ask yourself the following questions…

1. What’s your business objective or marketing goal? Brand awareness and audience building or new leads and sales or loyalty and repeat business.
2. What’s your timeframe? Less than one month or 1-3 months.
3. Do you have a budget to invest in marketing? Yes or no.

Your answers to these will help you identify the most appropriate marketing channel for your business. Simply plug them into this interactive quiz to see which activities are best suited to your goals…

Marketing Channel Comparison Chart

Another way to identify the best marketing channel is to simply compare them side by side. Here’s a comparison chart that’ll help you decide which activities are most appropriate for different business goals…

Practical Examples & Scenarios

As you can see from the above chart, if your goal is brand awareness and audience building and you’ve got time but no money, then social media, email, or content marketing will be your best options. This would be suited to new start-ups with small budgets or businesses and influencers who want to grow their following cheaply.

However, if you want to build brand awareness, you don’t have time, but you do have some budget, then online advertising will be the most effective strategy.

If new sales leads are your goal and you need to achieve them quickly, then online ads are the way forward. But if you don’t have a budget or you’re not in a rush, then email and content marketing should be your priority.

If you’re focused on customer retention and generating repeat business, then a combination of email and content marketing will be your best. Ads will be a waste of money and social media won’t be targeted enough.

If you’d like help defining a marketing strategy then you can learn more about our marketing agency services here.

Or if you’d prefer to learn about marketing strategy and implementing the most effective activities, our Fitness Marketing Roadmap could be perfect…

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

Get The Fitness Marketing Roadmap

Your All-in-One Toolkit to Attract, Engage, and Convert More Clients – Tailored Specifically for Fitness Businesses Like Yours!

The Fitness Marketing & Lead Generation Roadmap is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with video workshops, marketing templates, step-by-step guides, cheat sheets, and more. We cover:

• Fitness Marketing Strategy: Build a solid foundation and plan for success.
• Lead Generation: Attract more clients with effective tactics.
• Social Media: Boost your online presence and engagement.
• Email Marketing: Nurture leads and convert them into loyal customers.
• Advertising & Promotion: Get your message out there efficiently.
• Content Marketing: Create compelling content that resonates with your audience.