40+ Yoga Hashtags for Instagram Reels, Posts & Engagement

Using the best yoga hashtags can rapidly accelerate your Instagram audience growth (it works on TikTok too). If you’re a yoga instructor or influencer, they can help to increase your likes, reach, followers, and engagement. For yoga studios and retreat organizers, using the right hashtags can attract new members who are interested in your specific offering.

In this article, we share the top yoga hashtags for Instagram to help grow your audience and attract new clients.

It covers the most popular tags, the best ones for reaching your target audience, and hashtags specifically aimed at boosting likes and followers.

We’ve researched the best hashtags for yoga accounts, by A) analyzing which ones are most popular and B) identifying hidden opportunities. This is the approach we take with our marketing clients and it’s proven to get content discovered more widely and encourage greater interaction.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses using social media, so our marketing strategies are tried and tested.

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Do Instagram Hashtags Still Matter?

Using funny or popular yoga hashtags ensures that your Instagram posts, reels, stories, and TikTok videos are seen by real people (instead of follower bots). If you’re hoping to land sponsored gigs as an industry influencer, then your posts need to generate meaningful interaction among your audience.

Although Instagram announced that hashtags can’t be followed after December 2024, people will still be able to use them in posts, reels, and hashtags. They’ll also still be searchable. So, hashtags are still useful for helping the algorithm match your content with the right audiences.

But hashtags alone aren’t enough to ensure your social media content performs well. It’s vital to have the basic elements of a successful account in place first…

1. Ensure you have a strong Instagram bio with branded story highlights so that people are inclined to follow you after discovering your content.
2. Have a clear call to action that’s aligned with your marketing goals (such as booking a session or signing up for your email list).
3. Create a schedule and batch prep content upfront, to help you post consistently and maximise engagement (or just use our ready-made posts).

10 Most Popular Yoga Hashtags

Using the top hashtags for yoga can help your content be seen by the largest number of people. But it can also be hard to break through the noise and stand out – for smaller accounts there’s a lot of luck involved.

These broad tags are the most used or trending, which means they’re also the most competitive. We recommend using them in combination with more targeted hashtags (like the ones we’ve listed in the next section).

Here are the top 10 yoga hashtags for you to copy and paste into Instagram…

#yogaposes #yogainspiration #yogapants #yogalife #yogafit #yogapractice #yogachallenge #yogagirl #yogateacher #yogamom

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Targeted & Funny Yoga Hashtags For Engagement

Using targeted hashtags is much more effective than the most popular ones. Targeted hashtags will help you attract your ideal clients rather than mass audiences with no intention of buying.

Using funny hashtags or ones related to your specific area (such as bikram, aerial, or acro) will ensure that the right people interact with you. It’s an effective way of building engagement as well as narrowing down your niche.

You can also use specific yoga hashtags for Instagram reels that’ll help you land on the recommendations page. Tags like #yogareels, #yogavideos, and #yogareelschallenge are all popular.

You might also like… Yoga Marketing Tools For Studios & Teachers or Inpsiring Yoga Quotes for Instagram.

For gyms and yoga studios, it’s worth adding local hashtags so that your posts are seen by people in your area. There’s no point in building up a big Instagram following if none of them live close enough to be members. Using health and wellness or fitness hashtags related to your city or neighbourhood will help with this.

Here are some niche examples of targeted and funny yoga hashtags for TikTok and Instagram…

#yogafail #idoyogasoidontkillpeople #yogahumor #yogakilledme #yogaeverydamnday #acroyoga #acrovinyasa #acroflow #acroyogafun #acroyogachallenge #aerialyoga #aerialhammock #aerialyogalove #aerialyogaclass #aerialyogalove #bikramyoga #bikramyogateacher #bikramhotyoga #bikramyogaworks #bikramyoganyc #yogalondon #yogaasia #yogaretreat #yogisofcolor #yogabeginner

Yoga Hashtags For Followers & Likes

Wondering how to grow your yoga Instagram or TikTok? The best yoga hashtags to get followers are ones that your ideal clients will be searching for. These could be popular brands that have similar target audiences, such as Lululemon or Yoga Design Lab. If you run a physical studio, then go for local options rather than national or global brands.

You might also like… A Step-By-Step Guide To Becoming a Fitness Influencer

There are also specific yoga hashtags for likes and followers that you can use. They are designed to put a call out for followers and are effective at doing so, but they may not be your ideal clients.

The first few tags on the list fall into this category. It’s also worth using the International Yoga Day hashtag whenever it’s relevant (e.g. in the weeks building up to it).

#yogafollow #followyoga #yogalike #yogisofig #internationalyogaday

Boost Social Media Engagement

Download our free guide to boosting social media engagement for health and fitness businesses.

Instagram Content Made Easy

Using these Instagram hashtags is absolutely essential for yoga accounts and studios. Without the right tags, it’ll be impossible for people to discover and share your content. Hashtags also enable you to show some personality and boost engagement with like-minded followers.

If you struggle to post consistently, then it’s worth producing your content in batches ahead of time. That way you’ll always have an Instagram post that’s ready to go, even if you’re super-busy.

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• Do you want to grow your following and build a larger audience?
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