The 5 Fastest-Growing Fitness Market Segments Right Now

Fitness is a growth market. It’s projected to hit $257.7bn in 2025 and is growing at a rate of 5.6% per year. But there are segments within it that are growing at a MUCH faster pace – some at 47% per year!

In this article, learn about the 5 fastest-growing fitness market segments and opportunities they offer (plus the surprising sectors that aren’t growing as quickly as you’d expect). Or download our free snapshot report for later…

Fastest-Growing Fitness Sectors Report

Download our FREE snapshot report on the 5 fastest-growing fitness industry segments & stay ahead of the market…

We’ve spent 15+ years working in the fitness industry with leading gym chains and global equipment manufacturers. We study the market, highlight new trends, and analyze the big players. For the last 5 years, we’ve shared our insights and expertise with the wider industry through our research reports, trends articles, and custom market research services.

As you review this list, it’s worth bearing in mind that growth is just one aspect to consider. The total market size and revenue generation opportunities are equally (if not more) important…

What holds more potential – a $50bn market segment growing at 5% or a $5bn market growing at 50%?

In the immediate term, they’re both growing at +$2.5bn. Consumer demand, competition, entry barriers, and future outlook will all influence how you judge longer-term potential. But we think it’s important to view these high-growth segments in context.

With that said, here are the fastest-growing fitness market segments right now…

1 – Functional Fitness Training

Functional training is a trending fitness product area with a high growth of 47%. In 2025, it was #9 in the ACSM’s top trend predictions. 

It’s particularly popular with personal trainers as it enables them to showcase their added value to clients (in a way that’s more difficult with a piece of cardio for instance). This is helping to drive in-club adoption and may be one reason it regularly features in top fitness trend lists.

Learn more… in our overview of the fitness equipment market.

2025 Fitness Industry Report

The most comprehensive & up-to-date report on the fitness industry available. Includes revenue, growth, future outlook plus much more.

2 – Online Fitness

Prior to the pandemic, the online fitness market was valued at $6bn. This year, it’s projected to reach $33.4bn.

Online fitness is growing at a rapid rate of 33.1% per year. This means it’s projected to hit $59bn by 2027.

While North America currently has the greatest market share, Asia Pacific is expected to see the largest growth in the future. So, what is your business doing to tap into this opportunity?

From diversifying your in-person training into online fitness programs to incorporating more digital services within your gym, every type of business can take advantage of this segment.

Learn more… in our article featuring the latest online fitness market stats.

3 – Connected Fitness Equipment

Internet-enabled fitness equipment continues to grow at a fast pace of 31.7% per year. It’s currently worth an estimated $1.6bn and is forecast to reach $3.7bn by 2028.

Connected equipment taps into consumer demand for fitness apps and the growth of wearables. By seamlessly transferring exercise data from machines to their devices, it aids monitoring, motivation, accountability, and progression.

Fastest-Growing Fitness Sectors Report

Download our FREE snapshot report on the 5 fastest-growing fitness industry segments & stay ahead of the market…

4 – Fitness Trackers & Wearables

Fitness wearables were the #1 ACSM fitness trend in 2025, 2024, 2023, 2022, and 2020. It’s fair to say that they’ve become consistently popular in recent years and sit fairly in the ‘trend’ category rather than ‘fad’.

The fitness tracker market is growing at an annual rate of 19.4%. It was worth $66.3bn last year and is forecast to exceed $94bn in revenue by 2027.

Growth is driven by a heightened awareness of health and fitness, an increasingly tech-savvy consumer base, and innovations in wearable technology.

Learn more… about the fitness tracker and wearables market.

5 – Fitness Apps

The health and fitness app market is growing at an impressive rate of 14.3% annually. This segment is currently worth $25.1bn and is forecast to reach $33bn by 2027.

Almost 1 in 10 people (9.76%) used a fitness app in 2023 and this is expected to reach 12.2% by 2027. The market’s growth is being driven by increasing awareness of health and wellness, the convenience of mobile solutions, and the integration of advanced technologies like AI and fitness wearables.

Learn more… about the mobile fitness app market.

Surprising Fitness Sectors Missing From This Shortlist

So, is there anything missing from this list that’s surprising? Well, you might have expected gyms and fitness clubs to feature. They’re the biggest segment of the industry but this sector is only growing at 7.5% so it doesn’t make this shortlist.

Boutique fitness studios aren’t here either. They’ve been hyped for the last 10 years and experienced insane growth rates of 200% at one point. But the rapid growth of boutique studios has now plateaued at 7.6%. Still strong, but not the explosion we saw a few years back.

2025 Fitness Industry Report

This is the most comprehensive and up-to-date fitness industry research report available. Unlike others, you get extended access to the 2025 edition, including any updates that are made as new market data becomes available. Ideal for business planning and strategic marketing, the 90-page report includes;

• Fitness industry revenue & growth by market segment
• Comprehensive fitness market SWOT analysis
• Gym market size, growth & membership statistics
• Online & virtual fitness market developments
• Financial information for the largest club operators globally
• Biggest & fastest growing fitness franchises
• Insights into the boutique fitness studio & personal training segments
• Latest industry trends & how to capitalise on them
• Growth markets, segments & audiences including Millennials
• Data on consumer & commercial fitness equipment segments
• Outlook & evidence-based predictions for the future of the industry
• 14-day money-back guarantee, no questions or hassle.

2025 Fitness Industry Report

The most comprehensive & up-to-date report on the fitness industry available. Includes revenue, growth, future outlook plus much more.

Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions.