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Do you want to collect awesome fitness testimonials from your gym members and personal training clients? Or perhaps you’re a satisfied customer who wants to write a great testimonial for your fitness trainer. Either way, this guide will show you how…
In this article, learn how to create awesome testimonials for a gym or personal training business that drive more sales (with examples and a free template).
We’re a specialist fitness marketing agency with 15+ years of industry experience helping gyms, fitness studios, and personal trainers to promote their businesses effectively.
FREE Fitness Testimonial Template
Get your free template & easily create compelling testimonials that drive more sales.
Why Testimonials Matter For Fitness Businesses
Strong client testimonials are crucial to marketing a fitness business successfully. They demonstrate that people get results from your products or services and justify why they’re worth the investment.
And they can have an incredible impact on your sales…
Testimonials and word of mouth drive 20%-50% of all purchasing decisions. That’s up to half of all purchases!
So it’s vital that you have client reviews, testimonials, and success stories – otherwise, you’re likely leaving money on the table.
Sharing persuasive testimonials on your website and social channels will help generate more leads. They’re also a powerful tool for handling objections and closing the sale – there’s nothing quite as persuasive as sharing success stories from happy clients!
Get our complete testimonial toolkit as part of our Fitness Marketing Bundle. It includes a how-to guide, scripts, printable templates, and a promo checklist to help you ask for, create, and promote amazing testimonials that drive more sales for your business.
How To Write An Awesome Fitness Testimonial
So, how do you write a really good fitness testimonial? We’re talking one that’s compelling, persuasive, and convinces would-be clients to sign up…
Well, to be really effective, fitness testimonials and success stories need to follow a specific structure…
- Starting Situation – What was the client like before you started working with them?
- Trigger – What prompted them to join your gym or take up PT?
- Transformation – What did they do or change?
- Outcome – What was the end result?
This simple format can be used for any gym or personal trainer testimonial. By including all of these points, you’ll demonstrate how you helped your clients achieve their goals and provide proof that you can deliver for your customers. Or if you’re a client, then you can follow these points to write a really good testimonial for your trainer or coach.
Following this format will ensure that you create a testimonial that’s persuasive and impactful, maximising its results. Grab our free template below, which includes even more tips, pointers, and questions that’ll help you draft each section…
FREE Fitness Testimonial Template
Get your free template & easily create compelling testimonials that drive more sales.
Different Types of Health & Fitness Testimonials
Once you have a testimonial drafted, you can take it in a few different directions. Fitness and gym testimonials can take a variety of formats, which include…
- Quotes
- Sound bites
- Reviews and star ratings
- Case studies
- Success stories
- Or the trusty ‘before-and-after’ photos
Quotes, sound bites, star ratings, and before-and-after photos are all visual, so they lend themselves well to social media. You can easily turn them into posts, carousels, Reels, TikToks, or stories.
Reviews, case studies, and success stories tend to be longer as they contain more detail. These work well on websites (include them on your homepage, product/service pages, and about page), in blog articles, and emails.
It’s essential to promote your amazing testimonials at every opportunity. Don’t be shy about showcasing the great things that clients have to say about you! This step is so important that we created a promo checklist to help you get the word out. It’s part of the Testimonial Toolkit in our marketing bundle…
Personal Trainer Testimonial Example
Here’s a personal trainer testimonial example that shows the ‘starting situation – trigger – transformation – outcome’ format in action…
“Before training with Jamie, I was always on a diet but didn’t seem to lose weight. It was really frustrating. After three years of struggling on my own, I decided to sign up for personal training. Jamie analysed my eating and exercise habits, then developed a workout plan that was actually fun! I now love training, eat a well-balanced diet, and am much happier with my weight.”
This sample review for a fitness trainer is excellent because it describes what the client struggled with beforehand, how the PT helped them, and what the result was.
Gym Testimonial Example
Now let’s look at an inspiring gym testimonial example…
“Before I joined Anytime Fitness, I’d always struggled with my weight and hated the idea of going to the gym. But when my doctor told me that I was my blood pressure was high, I knew that I needed to prioritise my health. The Anytime Fitness team were really welcoming, showing me exactly how to use all of the equipment. I now exercise consistently three times a week and my blood pressure is back in the health range!”
As this example shows, testimonials don’t need to involve radical transformations. In fact, small wins can often be more relatable. The important thing is that they describe people’s situations both before and after, so that the result is really clear.
Fitness Testimonial Toolkit & Templates
To help you ask for and create professional client testimonials, we’ve created a handy testimonial toolkit with a how-to guide, scripts, a promo checklist, and printable templates. It’ll help you put this article into action and create amazing testimonials that drive more sales for your business.
The testimonial toolkit includes…
- How to guide – outlining the exact steps to creating compelling testimonials that drive more sales.
- Scripts – that you can use to ask clients for testimonials via DM, WhatsApp, email, or in-person (and make it more likely they’ll say yes).
- Prompts – to share with clients that’ll make it easy for them to write you a 5* testimonial or review.
- Template – for outlining a persuasive and compelling testimonial or success story.
- Promotional checklist – so you can get eyeballs on your epic reviews and use them to drive more sales!
The toolkit is available as part of our Fitness Marketing Bundle. This is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with professional marketing templates, step-by-step guides, cheat sheets, and more. Learn more here…
Get The Fitness Marketing & Business Growth Toolkit
This is the only toolkit you’ll ever need to promote and grow your fitness business effectively. Generate quality leads, consistent sign-ups, and more sales revenue for your gym, fitness studio, or personal training business.
You’ll get 114+ resources covering…
These are the same resources we use with our own clients. The bundle includes everything you need to promote your business, sign up more customers, and grow revenue. Learn more here.
