7 Supplement Suppliers That Make Custom & White Label Products

Sourcing high-quality supplement manufacturers for your nutritional products isn’t always easy. Not all companies are willing to make private-label supplements that feature your company’s branding instead of their own. But if you’re keen to release a range of vitamins, product powders, or superfood shakes, then there are a few reputable companies that you can turn to.  

In this article – we share a list of the best private label supplement manufacturers that can help you create and launch your own nutritional products.

2024 Nutrition Industry Market Report

Why Manufacture Your Own Supplements?

Selling supplements is an excellent revenue stream for gyms and health clubs, as well as nutritionists, health coaches, personal trainers, and fitness influencers. Nutritional supplements are a growth industry, so there’s huge potential for brands and businesses.

It’s easy to find a high-quality product from traditional supplement suppliers like My Protein, Seven Seas, and Bulk Powders. But if you’re keen to create a white label product or custom formulation, then there are nutritional supplement manufacturers who can help.

How Does It Work?

In most cases, creating private label sports supplements or dietary products is a relatively simple process. You approach a range of companies with details of the product type and quantity you need. If you’re happy with their quotes and lead times, then you commission them to manufacture which includes producing them with your branding on.

It’s important to be specific with your enquiry and realistic about your requirements. Most vitamin or protein powder manufacturers will have a ‘minimum order quantity’ (MOQ) which can range from hundreds to thousands of units. If you’re uncomfortable with the minimum requirements, keep searching for another company – don’t feel under pressure to commission more than you need.

What Can They Produce?

A white-label supplement manufacturer can produce almost any product commonly seen in health food shops and online stores…

• Protein powder (including soy, rice, pea, and whey protein)
• Probiotics
• Protein bars
• Vitamins (including patches and gummy vitamins)
• Collagen powder
• Protein shakes
• Liquid supplements and vitamins
• Herbal supplements
• Superfood powders
• Organic supplements

Some can also produce custom formulations if you supply the specifications. However, this can be a complicated process and is best left to those with a food science or dietetics background. 

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List of the Best Supplement Manufacturers

Working with supplement manufacturers in the USA and Europe can aid product quality and minimise red tape. Some vitamins and sports supplements made in other regions can be excellent but there isn’t always the same level of government oversight. Importing food-related products can also require a lot of paperwork and certifications – working with a factory in your own country removes much of this hassle.

Here’s a list of the top dietary supplement manufacturers that offer white-label nutrition products…

• NutraScience Labs – provides end-to-end manufacturing services for a huge range of nutritional products.
• Private Label Nutrition – UK-based manufacturer of private label nutrition supplements, including vitamins, protein powders, and health foods.
• Swedish Nutra – specialises in liquid supplements like vitamins, collagen, and sports products. 
• Makers Nutrition – manufactures a wide variety of health food and sports supplements, including newer ranges like CBD.
• Paragon Laboratories – California-based private label vitamin and supplement manufacturers that support Amazon integration and meet Canadian health standards.
• Bactolac – contract manufacturers of vitamins, herbal supps, powders, and effervescent tablets in the USA.
• Pure NSM – one of the leading vitamin manufacturing companies with handy ‘quick quote’ enquiry tool on their website. 

Whether you’re looking for vitamin, health food, or protein manufacturers, this list will help you find the best one for your business needs. They offer wholesale, private label, and even custom formulation services to help you develop the right product. All of these companies are experienced gym supplement manufacturers that can create high-quality products for your customers.

2024 Nutrition Industry Market Report

What to Look for When Choosing a Supplement Supplier

So, how do you know which supplement supplier to choose? Selecting the right one is a crucial step in building a successful nutrition brand. The supplier you go for can impact everything from the quality of your products to your ability to meet customer demand.

Here are some factors to consider when you’re evaluating potential suppliers…

1. Quality and Certifications

• Quality Control: Ensure the supplier has stringent quality control processes in place. This includes raw material testing, in-process testing, and final product testing.
• Certifications: Look for certifications such as GMP (Good Manufacturing Practices), NSF International, or FDA registration. These certifications are a good indication that the supplier has high standards in manufacturing and quality assurance.

2. Customization Options

• Formulation Flexibility: Check if the supplier offers flexibility in formulation. Ask about things like customizing ingredient ratios, adding unique ingredients, and adjusting dosages.
• Packaging and Labeling: Verify if the supplier provides customizable packaging and labeling options to match your brand (white-label suppliers will do this for you).

3. Minimum Order Quantities (MOQs)

• MOQ Requirements: Understand the supplier’s minimum order quantity requirements. Choose a supplier whose MOQ aligns with your budget and sales projections, especially if you are a new business. The last thing you want is to be forced to place a large order due to high MOQs, only to find that sales don’t match your projections.

4. Turnaround Time

• Production Lead Time: Inquire about the typical production lead time from order placement to delivery. Ensure the supplier can meet your timeline requirements, especially during peak seasons or high-demand periods (e.g. New Year or Black Friday).
• Shipping Time: Consider the supplier’s location and shipping times to your primary market. Faster shipping can help you maintain stock levels and meet customer expectations.

5. Regulatory Compliance

• Ingredient Compliance: Ensure the supplier uses ingredients that comply with regulations in your target markets. This is especially important if you plan to sell internationally.
• Labeling Compliance: The supplier should be knowledgeable about labeling requirements, including ingredient listing, nutritional information, and health claims, to ensure your products meet regulatory standards.

6. Reputation and Reviews

• Supplier Reputation: Research the supplier’s reputation in the industry. Look for reviews, testimonials, and case studies from other brands they have worked with.
• References: Ask for references from other businesses that have used the supplier’s services. Contact these references to get firsthand feedback on their experiences.

7. Customer Service and Support

• Communication: Assess the supplier’s communication skills and responsiveness. If they’re slow to respond to initial inquiries or don’t communicate clearly in their emails, then it’s a sign to look elsewhere.
• Support Services: Understand what additional support services the supplier offers, such as formulation advice, marketing support, and regulatory guidance.

8. Cost and Payment Terms

• Pricing: Compare the pricing of different suppliers, but remember that the cheapest option is not always the best. Factor in the quality of products and services when evaluating cost.
• Payment Terms: Understand the supplier’s payment terms, including payment methods, deposit requirements, and any available financing options.

Considering these factors will help you choose a supplement supplier that aligns with your business needs and goals. If you can find one that ticks all the boxes, then you’ll have a strong foundation for your new supplement brand.

If you’re interested in starting your own health business, then check out our other start-up articles or business start-up kit.

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