Online Fitness Market Size, Statistics & Industry Trends 2025

The online fitness market has experienced dramatic growth in recent years. Advancements in virtual training, digital technologies, and consumer adoption mean it’s now a mainstream sector of the wider industry. So, how big is it, which segments are growing the fastest, and where are the opportunities?

In this article, we outline the latest online fitness market data from our 2025 research report including size, growth, key statistics, and top trends.

We’ve spent 15+ years working in the fitness industry, from leading gym chains to global equipment manufacturers, so we know the market inside out. We proactively study the ever-changing landscape, highlight new trends, and analyze the big players. For the last 5 years, we’ve shared this expertise with the wider industry through our downloadable research reports, articles, and bespoke market reports.

• Market Size & Growth
• Insightful Industry Statistics
• Trends in Online Fitness
• Market Research Report PDF

2025 Fitness Industry Report

The most comprehensive & up-to-date report on the fitness industry available. Includes revenue, growth, future outlook plus much more.

Online Fitness Market Size & Growth

Here’s topline data regarding the online fitness market’s size, revenue growth, and regional demand…

• The online fitness market is worth $33.4bn in 2025.
• It’s growing at a rate of +33.1% annually.
• North America has the biggest share of the online fitness market.
• Asia Pacific is expected to see the largest growth in the coming years.

Online fitness is one of the fastest-growing segments within the overall fitness industry. At +33.1% annually, it’s outperforming gyms (+7.5%), equipment (+3.7%), and the sector in general (+5.6%).

The global events of 2020 played a pivotal role in accelerating the online segment’s initial growth. Prior to then, it had been worth a few billion dollars, just a tiny fraction of the overall $250bn+ fitness market. But enforced lockdowns and changes to online consumer behaviors provided the ideal proving ground for its meteoric rise.

However, the online and digital fitness market has continued to grow consistently even as the world returned to normality. Its current growth is being fuelled by increasing consumer interest in health, greater adoption of digital technologies, and rising obesity levels. With strong macro factors like these behind it, the market’s expansion looks set to continue.

2025 Fitness Industry Report Sample

Download a free sample of our Fitness Market Report so you can see what it’s like inside…

Online Fitness Industry Statistics & Facts

Here are a few of the most insightful statistics we’ve found about the online virtual fitness market…

• Before the pandemic, the online fitness market was valued at $6bn.
• Within three years, it had more than doubled to $14bn in 2022.
• Google searches for online fitness, workouts, and exercise classes increased by 300-400% at the height of the pandemic.
• Online fitness is currently growing at 33.1% CAGR and is predicted to reach $59bn by 2027.
• North America has the biggest share of the online fitness market.
• Asia Pacific is expected to see the largest growth in the future.
• Wearable tech has been voted the ACSM’s top fitness trend for the last four years straight.
• Mobile fitness apps are the #2 ACSM trend for 2025 and on-demand exercise classes rank #14.
• Connected fitness equipment is the 2nd fastest-growing product segment within the equipment market at +32% annually.
• The online fitness course market is forecast to grow by +16.9% each year until 2028.

These stats demonstrate that online fitness is a rapidly growing segment that has become embedded in consumer lifestyles. The proliferation of mobile apps, trackers, and online coaching programs shows it’s become mainstream, rather than solely reserved for the tech-savvy early adopters.

2025 Fitness Industry Report

The most comprehensive & up-to-date report on the fitness industry available. Includes revenue, growth, future outlook plus much more.

Online Fitness Trends To Watch

So, which sectors of the online fitness market are growing fastest, and which trends should businesses be paying attention to?

Online fitness courses are a high-growth area expanding at 16.9% each year. The rise of the creator economy (worth over $250bn) is driving an influx of online fitness content from influencers, YouTubers, personal trainers, and health coaches. This training content is being packaged into online courses, programs, coaching, ebooks, and digital memberships for consumers.

While augmented reality (AR) is still in its infancy, virtual reality (VR) training is now offered in thousands of gyms and fitness studios. It taps into consumer preferences for convenient services like on-demand workouts that fit around their schedules and lifestyles.

The right member onboarding and education processes are crucial for the virtual fitness market’s continued growth. Driving adoption among existing gym and studio users will fuel further sales to more sites.

Connected gym equipment is another digital fitness trend that’s become looks set to stay. It’s growing at 31.7% per year and is forecast to reach $3.7bn by 2028. It taps into consumer demand for fitness apps and the growth of wearables by seamlessly transferring exercise data from machines to their devices.

But it’s also worth noting that we’re seeing consumer shifts towards in-person activities that offer social and community benefits. People are craving connection more than ever.

Digital fitness platforms that recognize this and create an offering that taps into this will be well-positioned for the future. But those who rely solely on digital delivery and automation may eventually get left behind.

Download Our Fitness Market Research Report

This is the most comprehensive and up-to-date health and fitness market report available. Unlike others, you get extended access to the 2025 edition, including any updates that are made as new industry data becomes available. Ideal for business planning, the 90-page report includes;

• Fitness industry revenue & growth by market segment
• Online, virtual & interactive market developments
• Gym market size, growth & membership statistics
• Financial information for the largest club operators globally
• Biggest & fastest growing fitness franchises
• Insights into the boutique fitness studio & personal training segments
• Latest industry trends & how to capitalize on them
• Growth markets, segments & audiences including Millennials
• Data on consumer & commercial fitness equipment segments
• Outlook & evidence-based predictions for the future of the industry
• 14-day money-back guarantee, no questions or hassle.

2025 Fitness Industry Report

The most comprehensive & up-to-date report on the fitness industry available. Includes revenue, growth, future outlook plus much more.